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Monte-Carlo Société des Bains de Mer

Flashback Shopping Inauguration Party - 2015, june 26th

Flashback Shopping Inauguration Party - 2015, june 26th

On Friday 26 June, from 18:00 to 23:00, the Monte-Carlo Société des Bains de Mer invited all its guests to a shopping promenade with music and gourmet food stops. Our chefs offered delicious food from legendary Citroën Type H food trucks.

Chef Joël Garault (of the Michelin-starred restaurant Le Vistamar) prepared delectable dishes in front of Hôtel Hermitage Monte-Carlo. On the Avenue de Monte-Carlo, the Beach Hotel food truck was run by Paolo Sari, Chef at the Michelin-starred restaurant Elsa. In Allée François Blanc, at the foot of the Buddha Bar, Gian-Franco Brugaletta, Head Chef of the establishment, was in charge, whilst Chef Franck Cerutti of Hôtel de Paris worked from Place du Casino. Up the street from the Monte-Carlo Pavilions, the gourmet food was offered by Chef Jean-Claude Brugel of Café de Paris. By offering this enchanting moment to almost 500 people, the Monte-Carlo Société des Bains de Mer associated gastronomy and shopping during this lovely Monte-Carlo evening.

Two promenades in one

Two promenades in one

On 26 June, Société des Bains de Mer is not just offering a festive gourmet food promenade, but also a premiere shopping promenade experience. The challenge is considerable: offer an exclusive vision of luxury shopping with the Monte-Carlo Shopping Promenade, which brings together around 40 stores near Place du Casino. The promenade starts with a walk through the Monte-Carlo Pavilions, an authentic contemporary sculpture facing the Casino de Monte-Carlo. Then, we continue from Hôtel Hermitage all along the prestigious Avenue de Monte-Carlo and Allée François-Blanc. Discover the world’s most prestigious brands in a Mediterranean setting and experience shopping the Monte-Carlo Société des Bains de Mer way.

A major strategic challenge

A major strategic challenge

Emphasising luxury shopping is part of Société des Bains de Mer’s strategy to play an important role as an internationally renowned luxury shopping destination. At a time when people travel to shop, the group aims at making Monaco a premiere shopping destination. Monaco may not be able to compete with the world’s major shopping capitals, but the climate it enjoys along with Monte-Carlo's 150-year history makes for a special open-air setting and a legendary location. The Monte-Carlo Shopping Promenade prefigures the new face of Monte-Carlo that is taking shape with the building project at Sporting d'Hiver and the renovation of Hôtel de Paris. The Monte-Carlo Shopping Promenade offers a promising preview of what to look out for in 2018.

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